A Fresh Look for Starling Arts
/Long-term supporters of Starling Arts will know that since we launched our business back in 2010, we have stuck with the same logo, proudly stamped across all our work in our signature black and teal. But, since turning the business into a not-for-profit earlier this year, we wanted to spruce up our branding, with a new logo and identity to take us forward into the future of Starling Arts.
We have been singing the way to happier, healthier communities since 2010 and this past year has afforded us a chance to reflect on our priorities and goals moving forward. Using singing to connect people has always been at the heart of Starling Arts' work; whether it's through our projects in healthcare, school, community and workplace settings, or with our choir community in London, we believe singing has the power to change lives. Our ultimate goal is to build communities, inspiring positive changes to health and wellbeing through singing, and we wanted to make sure this was being communicated clearly through our logo and more…
One of the great things about our singing community is that we’re surrounded by talented people with a huge range of jobs and skills who know and understand what we do, so we looked no further when choosing a designer for our new look and reached out to Rosemary Linnell. As one of our original dedicated Starling members, illustrator and designer Rosemary understands firsthand what Starling Arts is all about, and worked closely with us to create a new visual identity for the company that embodied our community ethos, the connection of our members and the support we provide through singing… and, of course, it had to still be black and teal!
We wanted the new logo to reflect one of our very early intentions - to ‘unite, create, soar’. We love the circular design, complete with a flock of birds - each slightly different, just like the people we sing with - flying together to create something new. There’s something quite globe-like about the image, which we really enjoy! For the communities and choirs we work with, we aim to create a safe world where everyone is free to express themselves and contribute to something ‘whole’. At a glance, we hope the new image conveys our love of gathering, with song at its heart.
We’re absolutely delighted to share the before and after of our new look below!
In addition to our new logo, we’ve been working with another talented Starling member to assess our market and brand positioning and help us tailor the way we present and communicate our work and projects going forward. It was a no brainer to reach out to Anna Cook, director of White Rabbit Marketing, who has consulted with us as we establish ourselves in the world of social enterprise and take Starling into its next chapter.
We wanted to acknowledge the fantastic work and collaborative nature of both Rosemary and Anna as we share our new brand identity with you all. You’ll see a few other subtle changes around the website and across our social platforms and we can’t wait to get this new look printed on a fab new line of merchandise ready for Starling 10+ and beyond!
So, here’s to the next chapter and the exciting road ahead!
ABOUT OUR COLLABORATORS
Rosemary Linnell is a London-based designer and illustrator. Her work can be seen on Instagram at @rtlinnell, where she has kept herself busy during the latest lockdown by creating 100 miniature collages in 100 days.
Anna Cook is a marketing pro with experience in the cultural and entertainment industries, e-commerce and financial services. She’s worked with clients including the West End productions of Wicked and Kinky Boots and is director of White Rabbit Marketing.
